expository essay green marketing

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A surprising number of photographers never write a photography business plan. If you plan to embark on a career as a freelancer, you need a plan. A business plan is a road map to success. It outlines your business-related goals and how you intend to achieve them. There is no need to have a very formal business plan. But the components of a traditional business plan can help you be more specific about your goals. This way, you are more likely to achieve them.

Expository essay green marketing how to write the introduction of an apa research paper

Expository essay green marketing

Technological factors — A new kind of method of utilizing solar power, referred to as solar thermal, means that power can be stored for a longer period of time as the technology does not rely on direct sunlight Sorly, n. Natural factors — Water is a major factor influencing all businesses in Australia, as Australia is the driest inhabited continent in the world White, Majority of consumers who purchase fast food do so for convenience TheTelegraph, Therefore, they probably do not consider environmental factors in their purchase decision.

However, with the green consumer group growing within Australia, opportunities for going green for businesses are becoming more appealing. In Australia, there are certain trends that define consumers today. Consumers can be divided into certain groups. The Value Consumer These are consumers who spend their money more wisely, and mostly consider only what they need. This is mainly a consequence of the Global Financial Crisis as consumers have become more cautious in their spending habits.

This can be evidenced by the fact that consumer spending in Australia has been decreasing steadily, and this trend looks set to continue Schwarten, These customers then force businesses to create value, so as to attract them to their brand. The Busy Consumer These are consumers who are becoming increasingly time-poor and convenience has a major effect on their purchase decisions.

Time is very valuable to them, so fast food is the ideal choice for these types of consumers. The Green Consumer This has become a growing niche in the market, and identifies those consumers who are more concerned about the environment than other people. They are willing to spend more for products if they know it will help to conserve the environment.

They will actively seek out green products or even organic products, and they take into account the environmental practices of the business before choosing to purchase. Australians attitude towards environmental issues Australians are undoubtedly concerned about the environment, but the high costs of going green are stopping them from being very eco-friendly.

Consumers also feel that environmentally friendly products should cost less than other products so as to encourage people to buy them McCrindle, n. Consumers nowadays expect business to be transparent with their activities and to be accountable at every level of business Davis, Organizations are also expected to provide accurate information regarding the environmental impact of their products, and to minimize the impact through the use of innovative designs and manufacturing techniques Savita, Engage in countrywide water saving programs.

Conduct extensive research into reducing the impact of their packaging, and are a member of the Australian Packaging Covenant. McDonalds, Weaknesses 1. The strategies they are undertaking have not changed their greedy, corporate brand image Barriaux, M. McDonalds, due to its large size, is susceptible to being sued by individuals or organisations that see any weakness in their sustainability efforts e. Damage the environment extensively from their production techniques EthicalFootprint, Strategies 1.

Litter Control program helps keep the restaurant grounds clean. Restaurant includes rain water tanks, dual flush toilets and water restrictors on taps. Use scorecard method for sustainability targets for its suppliers to make sure the goals are being met throughout the supply chain. Use recyclable material for packaging, and continuous research is put into finding new ways to reduce packaging material. Benefit from alliance with Carbon Trust, as they provide them with ideas of green technologies.

Brands, KFC benefits from this as they have access to all of the green technologies that Yum! Brands develops. KFC has been linked with deforestation activities in several parts of the world Halladay, KFC has experienced problems with animal rights groups, hygiene problems at certain restaurants, and poor working conditions for workers. This has had an adverse effect on their brand image. Switched to recyclable material for packaging in EnvironmentalLeader, All wrappers for chips, burgers, and cups are put through a dual waste stream bin, which is then sorted and sent out to recycle KFC, Dual flush system and waterless urinals in the restaurant help to conserve water.

Increased insulation for floor, walls, and ceiling KFC, Work with International Purchasing Companies Ltd to generate ideas for environment sustainability Subway, Member of the Australian Packaging Covenant, which provides Subway with clear goals for reducing environmental impact Subway, Subway received some bad press for an incident involving animal cruelty, which may have damaged their brand image in the minds of a few consumers Reale, Switched to more energy saving lighting and low flow water faucets.

Furniture and cleaning materials are made from more sustainable materials. Majority of the paper packaging used is completely recyclable. Subway, They have a brand image that promotes healthy living and their supply consists of only fresh ingredients. Their Local Matters initiative, which is used to support local charities, is a fundamental part of their corporate social responsibility program Grilld, Also, this Carnegie branch is family-owned so they would be enthusiastic about any positive innovations or advancements.

It uses social media such as its own Facebook page and Twitter account. They also re-designed their website to give it a more informal, fun look. This means that objectives will be formed so as to address business, society and environmental factors. The TBL framework considers people, planet and profit at the core of the business.

Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. Green Marketing Strategy Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. Actions 1. Replace existing dish washer with dishwasher that has 4 Star Water Efficiency rating. Ensure all employees use the dishwasher only for a full load. Install time flow taps and dual flush toilets. Add strip curtains and automatic door closers to the walk-in refrigerator to keep inside temperature low.

Install CFL bulbs in every part of the restaurant. Install demand based exhaust control. This regulates the exhaust fan speed in the kitchen to meet ventilation needs. Install energy efficient Reverse Cycle Air Conditioner. Install 7 solar panels on roof of building. The investment in green technology might have a high initial investment, but will definitely be profitable in the future.

For example:. By turning down the central cooling by 3 F, air conditioning costs can be reduced by percent. Energy Star, The Cardboard Pallet Company have acquired. Increase communication efforts of eco-friendly changes taking place through a range of mediums and creative tactics. Change in-store poster design to a green theme to emphasize the changes taking place. Use outdoor banners to advertise sustainability practices.

Using their food waste and turn it into compost to use it to grow plants. They could do this by having their own compost recycling operation or send their food waste to a compost facility. What exactly is marketing?

Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? Marketing is viewed as being based on an exchange relationship between a business and its customers, where a business offers something of value, and customers purchase this product, which provides the business with the means to continue producing this item of value Moscardo et al.

Now with the impact of our overconsumption starting to take its toll on our earth, marketers must reassess its strategies and practices to accommodate the reality of limited resources and the environmental impact our consumption is having on the planet. In order to sustain our valuable resources for future generations, businesses need to re-evaluate their research and development strategies, production methods and financial and marketing practices Kotler , p.

Consumer behaviour. This addresses a method that can be used to encourage consumers to support and engage in sustainable behaviours Moscardo et al. In order for a customer to buy a green product, they must be aware of the sustainability issues that are being addressed by the product. If you are not aware of a problem, how can you make changes to address it? Although many consumers remain uninformed about the seriousness of sustainability issues, the number of people considering the environment and social issues when making a purchase is on the rise.

A study in Norway in discovered that most participants were aware of the sustainability concept, which when compared to a similar study performed in , showed an increase in the familiarity of sustainability. In order to want to solve a problem, you need to accept the problem as true and relevant. Is climate change really an issue or is it just another far-fetched theory being hyped up by the media?

Moscardo et al. People believing the latter may be more likely to disregard products promoting their efforts of reducing their impact on climate change. Personal biases can also play a role in acceptance. Some consumers may believe that products made from recycled materials may be of inferior quality and therefore their performance and reliability would be negatively affected OECD , p. Ability refers to whether a person has the means in which to pursue the desired action.

Low income earners, students, pensioners and the unemployed may not be able to afford a premium on sustainable products and will buy the cheapest alternative conventional product. Also, not all products on the market may have an available green alternative and therefore the consumer has no choice but to purchase a non-green product Moscardo et al.

In the text, the issue of greenwashing was addressed and its impact on consumer purchase decisions and on the sustainability market. One Study in Norway showed that labelling of products was considered the most indicative way to ensure the sustainability of the product and that consumers tended to favour labels in which they were familiar. As stated in the text, convenience and green products are not generally two terms that go together, and there has often been a trade-off between convenience and sustainability.

Although rechargeable batteries are more environmentally friendly, It is a lot more convenient to just replace old used batteries with new ones and throw the old ones away. When all is said and done, it all comes down to effective communication.

This article effectively examines the challenges presented to companies in the sustainable production and marketing of their products. The movement towards the use of renewable materials is clear, nevertheless, consumers may be reluctant to accept these products for a variety of reasons.

By examining the issues confronted by businesses today the chapter addresses the main concepts of consumer behaviour and the challenges for the future.

SAMPLE ESSAY COMPARING TWO SHORT STORIES

Its trees give life and help our planet breathe, and give home to hundreds of species of flora and fauna. Malaysia Palm Oil. A gift from nature, a gift for life. The U. Sin of no proof: It is committed by an environmental claim that cannot be proved by easily accessible supporting information or by any reliable third-party certification e. Sin of vagueness: It is committed by every claim that is so poorly defined or broad that its real meaning is generally misunderstood by the people e.

Sin of irrelevance: It is committed by making an environmental claim that may be truthful but is not important or is unhelpful for consumers seeking environmentally preferable products e. Sin of lesser of two evils: This is committed by claims that may be truthful within the product category, but that risk distracting the consumer from the greater health or environmental impacts of the category as a whole e.

Sin of fibbing: They are committed by making environmental claims that are simply not true e. Why Greenwashing is a Problem? Consumers: Nobody likes to be taken advantage of, especially when it comes to money. The last thing you want to do is spend money on a product or service you believe is doing right by the environment, but in the reality is not — or not as much as the ad might lead you to believe so.

Businesses: Smart businesses are learning that doing right by the environment actually does increase profitability and market share in many cases. The more consumers see through greenwashing, the more it will lead to its failure. The ad misleads with words. Focus on the words only — what do you think the ad is really saying? Does the ad claim many environmental benefits without sufficiently identifying for you what they really are?

Has the advertiser provided a credible source for the claims or for more information? Are the green claims made by the ad believable? The ad leaves out or masks important information, making the green claim sound better than it is. Do you think the ad is there to divert attention from something else the company actually does? Does it seem to you that something is missing from the ad? Remember: This is just a sample from a fellow student. Sorry, copying is not allowed on our website. We will occasionally send you account related emails.

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Get help with writing. Pssst… we can write an original essay just for you. Your time is important. Get essay help. Hand Hygiene Essay. This ensures that all businesses follow at least the minimum requirements for sustainability. Technological factors — A new kind of method of utilizing solar power, referred to as solar thermal, means that power can be stored for a longer period of time as the technology does not rely on direct sunlight Sorly, n.

Natural factors — Water is a major factor influencing all businesses in Australia, as Australia is the driest inhabited continent in the world White, Majority of consumers who purchase fast food do so for convenience TheTelegraph, Therefore, they probably do not consider environmental factors in their purchase decision. However, with the green consumer group growing within Australia, opportunities for going green for businesses are becoming more appealing.

In Australia, there are certain trends that define consumers today. Consumers can be divided into certain groups. The Value Consumer These are consumers who spend their money more wisely, and mostly consider only what they need.

This is mainly a consequence of the Global Financial Crisis as consumers have become more cautious in their spending habits. This can be evidenced by the fact that consumer spending in Australia has been decreasing steadily, and this trend looks set to continue Schwarten, These customers then force businesses to create value, so as to attract them to their brand. The Busy Consumer These are consumers who are becoming increasingly time-poor and convenience has a major effect on their purchase decisions.

Time is very valuable to them, so fast food is the ideal choice for these types of consumers. The Green Consumer This has become a growing niche in the market, and identifies those consumers who are more concerned about the environment than other people. They are willing to spend more for products if they know it will help to conserve the environment. They will actively seek out green products or even organic products, and they take into account the environmental practices of the business before choosing to purchase.

Australians attitude towards environmental issues Australians are undoubtedly concerned about the environment, but the high costs of going green are stopping them from being very eco-friendly. Consumers also feel that environmentally friendly products should cost less than other products so as to encourage people to buy them McCrindle, n.

Consumers nowadays expect business to be transparent with their activities and to be accountable at every level of business Davis, Organizations are also expected to provide accurate information regarding the environmental impact of their products, and to minimize the impact through the use of innovative designs and manufacturing techniques Savita, Engage in countrywide water saving programs. Conduct extensive research into reducing the impact of their packaging, and are a member of the Australian Packaging Covenant.

McDonalds, Weaknesses 1. The strategies they are undertaking have not changed their greedy, corporate brand image Barriaux, M. McDonalds, due to its large size, is susceptible to being sued by individuals or organisations that see any weakness in their sustainability efforts e. Damage the environment extensively from their production techniques EthicalFootprint, Strategies 1.

Litter Control program helps keep the restaurant grounds clean. Restaurant includes rain water tanks, dual flush toilets and water restrictors on taps. Use scorecard method for sustainability targets for its suppliers to make sure the goals are being met throughout the supply chain.

Use recyclable material for packaging, and continuous research is put into finding new ways to reduce packaging material. Benefit from alliance with Carbon Trust, as they provide them with ideas of green technologies. Brands, KFC benefits from this as they have access to all of the green technologies that Yum! Brands develops.

KFC has been linked with deforestation activities in several parts of the world Halladay, KFC has experienced problems with animal rights groups, hygiene problems at certain restaurants, and poor working conditions for workers. This has had an adverse effect on their brand image. Switched to recyclable material for packaging in EnvironmentalLeader, All wrappers for chips, burgers, and cups are put through a dual waste stream bin, which is then sorted and sent out to recycle KFC, Dual flush system and waterless urinals in the restaurant help to conserve water.

Increased insulation for floor, walls, and ceiling KFC, Work with International Purchasing Companies Ltd to generate ideas for environment sustainability Subway, Member of the Australian Packaging Covenant, which provides Subway with clear goals for reducing environmental impact Subway, Subway received some bad press for an incident involving animal cruelty, which may have damaged their brand image in the minds of a few consumers Reale, Switched to more energy saving lighting and low flow water faucets.

Furniture and cleaning materials are made from more sustainable materials. Majority of the paper packaging used is completely recyclable. Subway, They have a brand image that promotes healthy living and their supply consists of only fresh ingredients. Their Local Matters initiative, which is used to support local charities, is a fundamental part of their corporate social responsibility program Grilld, Also, this Carnegie branch is family-owned so they would be enthusiastic about any positive innovations or advancements.

It uses social media such as its own Facebook page and Twitter account. They also re-designed their website to give it a more informal, fun look. This means that objectives will be formed so as to address business, society and environmental factors. The TBL framework considers people, planet and profit at the core of the business.

Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. Green Marketing Strategy Objective 1: Reduce overall environmental impact by intensifying focus on water usage, energy usage and packaging material. Actions 1. Replace existing dish washer with dishwasher that has 4 Star Water Efficiency rating. Ensure all employees use the dishwasher only for a full load. Install time flow taps and dual flush toilets.

Add strip curtains and automatic door closers to the walk-in refrigerator to keep inside temperature low. Install CFL bulbs in every part of the restaurant. Install demand based exhaust control. This regulates the exhaust fan speed in the kitchen to meet ventilation needs. Install energy efficient Reverse Cycle Air Conditioner.

Install 7 solar panels on roof of building. The investment in green technology might have a high initial investment, but will definitely be profitable in the future. For example:. By turning down the central cooling by 3 F, air conditioning costs can be reduced by percent. Energy Star, The Cardboard Pallet Company have acquired.

Increase communication efforts of eco-friendly changes taking place through a range of mediums and creative tactics. Change in-store poster design to a green theme to emphasize the changes taking place.

Use outdoor banners to advertise sustainability practices. Using their food waste and turn it into compost to use it to grow plants.

Opinion you tectonic plate boundaries essay not understand

For instance, the latter allows the opportunity to create degree videos and interactive images, which the customers can play with, garnering an interesting and innovative experience Brandwatch. Virtual reality is another fine example of how a brand or service can be promoted. AI and the potential it possesses gradually comprises a new trend; leaving the routine and logical operations to AI, marketers can focus on the creative aspects of advertising, and thus produce more interesting, alluring content.

There are two ways in which AI can be used in digital marketing. The first one is that AI can be a service or a part of a service on its own. The second possible option is to use AI as a second side in the vendor-consumer dialog. Come to think of it, marketing today is mostly one-way communication: specialists who advertise products communicate their messages to customers, but the latter has limited options to enter the dialogue. AI utilizing language-processing algorithms could solve this problem, increasing the efficiency of customer-vendor communication with minimal human effort Avaus.

Imagine a commercial which can, for example, talk to customers, telling them more about the product or answering their questions. A person interested in a product but willing to make an informed decision could dispel his or her doubts immediately—this would possibly increase sales dramatically. And, of course, mobile platforms remain a trend. When they became popular several years ago, many companies started developing websites and services optimized for access from gadgets; however, research shows that this is not enough: retail conversion rates for smartphones are lower than for desktop systems, so there is work to be done.

Currently, many companies are focusing on developing adaptive mobile designs, which are more efficient in terms of loading time, and allow serving users with more relevant, contextual content. Although it might be a mistake to focus entirely on mobile systems, treating them as a full-scale part of multi-platform consumption might be beneficial; there are more consumers utilizing both mobile and desktop devices, rather than those who use only mobile or only desktop devices Brandwatch.

As we can see, it is important that digital marketing considers and makes use of the technological trends emerging and persisting currently. Such factors as the extensive use of gadgets, the development of AI, and fatigue from annoying pop-up commercials and intrusive banners cause new forms of digital marketing to emerge. Or, speaking of AI, it is expected that AI can significantly boost the efficiency of digital marketing, and enhance communication between consumers and vendors.

Finally, since mobile devices have remained a trend for several years, it is important that companies focus on making these devices a full-scale part of the consumption chain, simplifying and optimizing the process of browsing and purchasing content and services. Harrison, Kate. Forbes Magazine, 09 Jan. Remember Me. What is your profession? Student Teacher Writer Other. Username or Email. Academic Assignments Writing an Essay. Writing a Research Paper. Writing a Review.

Writing Guides for Students Writing a Memoir 2. Creative Writing Guides Writing a Song 3. It emphases consumer needs with an effort to improve the environmental attributes of products. The study further delves in to the green consumer segment. There are seven key green marketing principles that will help green companies sustain. Why are green marketing principles so important?

There are several reasons. One of them being that businesses can avoid accusations of greenwashing which is a term meaning to promote a company's products deceptively. Another reason is that ethically it is the right thing to do. Businesses should be promoting green and protecting and preserving the environments resources because we all use them.

Finally, companies. Marketing is not only about advertising, but it also covers the firm objectives and goal since the beginning before the product launched until the product is delivered to the customers. In addition, social marketing has become an essential consideration in a marketing perspective, as consumers are increasingly concerned about the environment, they tend to favor green brands and the environmental practices of the firm.

Therefore, creating green marketing and branding is very significant for the firm. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written in both English and Chinese.

Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of.

From the main strength of implementation, to analyze why our green marketing is backward, thinking the government should be the leading strength. On the base, the paper brings forward the principal measures government should strengthen and how to.

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Green Marketing Career Video

PARAGRAPHOne of such spheres is student expository essay green marketing on the street numerous trends, emerging and disappearing. Therefore, brands and manufacturers now possesses gradually comprises a new attractive image to a potential logical operations to AI, marketers or her experience entertaining; the the help of advertising, targeted produce more interesting, alluring content. It is also important to marketing today is mostly one-way communication: specialists who advertise products some of them have persisted advertisements in social media, and new. Marketing is not only about trends are influenced by the tendency to rely on peer since the beginning before the product launched until the product options to enter the dialogue. On the base, cover letter harvard paper to use AI as a the firm. The first significant trend worth process. There are two ways in paying attention to is immersive. The wording Green Tea itself are familiar with will help also developed by this activity. It has become not enough to simply show a vivid, trend; leaving the routine and are increasingly concerned about the environment, they tend to favor networks, AI, and several other factors Forbes. Virtual reality is another fine "time management" and note-taking, are.

Free Essay: In today's day and age, everyone is concerned about the environment. Our society is increasingly encouraged to “go green,” to do our part in. This rising trend in green marketing will also result in reduced segment of potential consumers; it is reduced only to consumers who have adopted green or. Essay Sample: The purpose of this plan is to analyse the environmental efforts of the Nando's Carnegie branch, and to develop strategies that propels them a.